Big Ten Network

I joined the Big Ten Network in Chicago as a Digital Content Coordinator in January 2025, where I managed the day-to-day operations of the BTN On-Campus program. My role focused on content strategy, editorial planning, and social distribution across the networks digital platforms.

Working alongside all 18 Big Ten institutions, I directly managed a team of student videographers from Indiana, Penn State, Michigan, Michigan State, Iowa, and Nebraska. I collaborated with them daily to plan content, provide creative direction, and ensure high-quality storytelling that aligned with the Big Ten Network brand.

In addition to managing the program, I executed live social coverage on Instagram, X, Facebook, and TikTok during Big Ten games and championships. I also supported the creative development, production, and publishing of content across social media, streaming, and broadcast platforms.

One of my favorite parts of the role was serving as the digital lead for major conference events, including the 2024 Women’s Basketball Tournament, Baseball Tournament, and Gymnastics Championships. In these roles, I coordinated on-site teams of videographers, photographers, and content distributors to deliver real-time coverage throughout each event.

During my time at BTN, I also led the launch and growth of the Big Ten Gymnastics and Big Ten Baseball Instagram accounts, helping establish each as an engaging destination for fans and student-athletes.

Throughout my experience, I developed a passion for creating content that was not only timely and engaging, but also true to the Big Ten Network’s voice and brand. From planning long-term content strategies to capturing the excitement of live events, I enjoyed finding new ways to connect with fans across every platform.

Examples of my work and contributions to the Big Ten Network’s digital presence can be found below.